Eurobest

Carry right. Carry light.

JMW KOMMUNIKATION, Stockholm / MICROSOFT / 2016

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Description

We used Microsoft Kinect-technology on the Unity platform and created a real time posture scanner ad that ”x-rayed” anyone passing by and presented a live analysis of their posture. The ad measured how the head is aligned over the hips and the angles of the shoulders. The ad beeped and flashed red if a persons posture was off and then helped that person to correct it. The ad flashed green if it was correct.

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