Cannes Lions

CARS

BUTLER, SHINE, STERN & PARTNERS, Sausalito / MINI / 2014

Case Film
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Overview

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Credits

OVERVIEW

Description

Fun spot that shows the space in the bigger Countryman vehicle.

Execution

To launch the MINI Not Normal campaign, we had no choice but to do something… not normal. And putting a MINI on a lamppost certainly fit the bill. We hung a MINI complete with working headlights at SXSW in Austin and then took that lamppost on a road trip to Boston and then Los Angeles. The lamppost post reached over 170,000 people on Facebook, not to mention helped a few more people out there in parking lots find their spots.

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