Focus ST is a well-appointed saloon with the power of a sports car. We were briefed to create an online experience to launch it – without a single real photograph available. We dramatized its Jekyll-and-Hyde nature in a site with a bright side and dark side.

Using cutting-edge nVisage CGI technology from original Ford CAD data allowed us to create full-motion 3D video of the car without photographs. Real engine sounds downloadable as ringtones emphasised the difference between the dark and bright side. We had a massive response - 4,706 ringtones downloaded in 10-days from Hypertag posters (20x industry standard).