Cannes Lions

CARS

PUBLICIS CONSEIL, Paris / RENAULT / 2012

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For the launch of the new Renault Twizy, a global partnership between Renault and Cathy and David Guetta has been developed around a global concept: “Plug into the positive energy”.As a key element of this launch, the clip of “The alphabeat”, the new David Guetta’s track had to answer to three main objectives:-Illustrate the global concept “Plug into the positive energy”-Bring Renault Twizy into David Guetta’s world-Make Renault Twizy apart of the clipDavid and Cathy Guetta successively arrive to a party in downtown Los Angeles.

But soon we realize that this party is not like any other. As a matter of fact, it doesn’t take place into a regular club but into a revolutionary station, the party station. Every moves and steps of the people dancing on the music of David Guetta are creating a positive energy, used to reload the Renault Twizys parked outside of the station.

The party actually takes place in what could be the future of gas stations, halfway between dream and reality.With Renault Twizy and Cathy and David Guetta, plug into the positive energy.

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