In order to engage the youth of Japan, whcih was our target audience, we set up a championship on Mixi, a networking site that most Japanese youths use. We wanted this to spread through word of mouth to seem mor egenuine than by advertising and to ensure that this target audience thought of us in a positive manner.

The championship was set up in order to reach the youth of Japan, our target audience, and we did this on SNS -Mixi- as we know that most youths in Japan use this this social networking site.

PLAYERS – 350,000people Views – More than 1,400,000 page views Favorable Impression – 10%up Intension To Purchase – Improved from the 11th to the 1st within the category of SUV.

Sales – Sales increased by 51% News – “Hit Product During This Recession” On Economic News ”World Business Satellite”