Cannes Lions
CUMMINS&PARTNERS, Melbourne / NEWS INTERACTIVE / 2007
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Description
Carsguide.com.au is a website for buying and selling cars. When you’re in the market for a second hand car, your greatest fear is making the wrong choice.
With this in mind we created a two minute animated spoof of the 80s TV series Knight Rider. Through animation we show what could’ve gone wrong had the hero tried to save the day using the wrong car. At the end viewers are prompted to use carsguide.com.au to avoid the pitfalls.To find out how people were lead to the site and see all the results at the URL on this entry.
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