Cannes Lions

CARTOON NETWORK

D'ADDA LORENZINI VIGORELLI BBDO, Milan / TURNER BROADCASTING SYSTEMS / 2003

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Overview

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Overview

Description

The idea is to send by mail to the guests one of the typical ACME box the cartoons usually received in their shows. Inside the box the guests will find a fake piece of the cartoon characters' body (for example: a Road Runner plastic leg, Tweety Bird fake feathers, etc ... ) and a polaroid with a picture of the cartoon character without that 'part'. On the back of the polaroid the guests will find a text that invites them to go to the party if they want to see their cartoon characters still alive.

Outcome

All the guests very much appreciated the invitation keeping the 'part' of the cartoons as a souvenir. Cartoon Network said the party was a success!

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