After launching Cartoon Network's new on-air image and new logo, we created a campaign of three :30 spots with the signature "new look, new cartoon network, it will get your attention". In the spots, we see the usual cartoons routines, which are suddenly interrupted when one of the characters notice the new logo on the corner of the screen and get closer to it to take a better look.

The three properties chosen for this on-air campaign were the Tom & Jerry, Courage, the Cowardly Dog and the Powerpuff Girls.