Cannes Lions

CASA BATLLÓ

TBWA\ESPAÑA, Madrid / AIRBNB / 2015

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

This campaign used different and complementary media, an online contest and one of the most famous buildings in the world to support an activation strategy looking forward to legitimate brand´s image and generate outstanding content to engage audiences.

Promotional elements:

Landing page

Online Contest

Winner Experience

Event

Activation in Building

Execution

Gaudí opened Casa Batlló’s doors to the winner of the contest.

He took him to his personal universe and was his host for 2 nights.

To make this incredible experience come alive, a team of specialists worked out an amazing transformation,

with modernist furniture, in one of the house’s rooms. A real time travel experience.

Outcome

We received more than 3500 projects in less than 10 days.

We were trending topic in less than 24hs.

And we collapsed social networks.

Our campaing was in blogs, newspaper and news form around the world.

We even got to Spanish National TV and the cover of one of the most important newspapers in Spain.

We received more than 3500 projects in less than 10 days.

We were trending topic in less than 24hs.

We had a huge success in PR and Earned Media.

We achieved the most successful Airbnb campaign in Spain so far.

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