Cannes Lions

CASCADE DISHWASHING DETERGENT

SAATCHI & SAATCHI, New York / PROCTER & GAMBLE / 2007

Awards:

1 Shortlisted Cannes Lions
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Film
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OVERVIEW

Description

A woman is in her kitchen emptying her dishwasher. The electricity suddenly goes out, leaving her in the dark. She continues to unload the dishwasher, knowing her dishes will be clean because she has just washed them with Cascade.

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