Cannes Lions
BMF ADVERTISING, Sydney / SPORTSBET / 2015
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Description
In Australia, the term ‘listen to your gut’ is a very common phrase that means: trust your instincts. ‘Gut’ is a slang word that means ‘stomach’.
‘Choke’ is a slang word, used in sports, that means: to play badly under pressure.
Sportsbet is Australia’s largest online sports betting company. ‘Cash Out’ is a feature that allows people to cash out their bet even before a match has finished.
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