The Casino Group has set up a subsidiary dedicated to developing photovoltaic (PV) systems; a high potential market for the Group which holds extensive property assets (shopping centres, sales outlets, etc.) and has strong ambitions in terms of sustainable development.

The agency has created the name 'GREEN YELLOW' combining the notions ofsolar energy and green energy. The logo, also designed by the agency, plays on its simplicity and connivance: behind its evocative name, the is part-earth, part-person.The logo, also designed by the agency, plays on its simplicity and connivance: behind its evocative name, the is part-earth, part-person.

A strong, clear, empathetic brand, in line with the Casino Group's philosophy, which promotes a positive, human vision of its activity.