Cannes Lions
SID LEE, Montreal / MGM GRAND / 2007
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The objective was to incrase the number of unique visitors in the booking engine and to engage users in the rich, sophisticated space that is MGM Grand iva a fully integrated experiantial video production. The site takes users on an immersive journey through the property highlighting its seductive amenities. Walls fall away, gravity is suspended, space and time lose their tyranny - reality is governed only by fantasy, energy and indulgence.Six months after the redesign went live, MGM Grand handled unique visits above projections than over the same period last year.Please click 'ENTER MAXIMUM VEGAS'
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