We focused on slots, a beginner’s game. We set up what are probably the biggest slot machines in the world. By printing typical slot machine symbols on three billboards beside each other, we converted billboard locations into slot machines. The high visibility and dramatic scale of the message reminds new players that the Wiesbaden Casino has big fun for them as well.

The client reported a significant rise in visitors. In addition, the billboards became the talk of the town and left people with smiles on their faces.