Cannes Lions

CASIO EXILIM

COLENSO BBDO, Auckland / MONACO / 2008

Film
Film

Overview

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Credits

Overview

Description

The Casio Exilim Camera features a special YouTube upload function. We thought it would be great to demonstrate it. We hung this simple paper poster inviting people to pose, with the promise they would then be able to see themselves on YouTube within ten minutes. As unlikely as it was that this picture of a camera could film anything, people did stop and pose. And we had them online within ten minutes, but perhaps not as they’d expected. We had two students hidden across the street in a second floor office space window, equipped with a laptop and a real Casio Exilim Camera.

Execution

The poster was hung in a prominent Auckland Street everyday for a week only during daylight hours while we had our hidden camera manned. Our Casio Exilim camera was operated by two hired students, one shooting while the other uploaded footage direct on to YouTube.

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