Cannes Lions

CASIO WATCHES

SPRINGER & JACOBY MEDIA, Hamburg / CASIO / 2004

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Overview

Entries

Credits

OVERVIEW

Execution

By integrating the watch into the poster we did not only double the advertisement's area but also its effect.

Outcome

The client was not only enthusiastic about this exceptional idea but he particularly enjoyed the fact that the watchmakers in the immediate surroundings of the above public clocks reported that sales for CASIO watches have been increased by an average of 17 percent.

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