Cannes Lions
SPRINGER & JACOBY MEDIA, Hamburg / CASIO / 2004
Overview
Entries
Credits
Execution
By integrating the watch into the poster we did not only double the advertisement's area but also its effect.
Outcome
The client was not only enthusiastic about this exceptional idea but he particularly enjoyed the fact that the watchmakers in the immediate surroundings of the above public clocks reported that sales for CASIO watches have been increased by an average of 17 percent.
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