The Castrol Chicken Run is a popular annual event in South Africa, open to the public. Ten teams of two people (driver and navigator) must “race” 1,500 km from Cape Town to Johannesburg – stopping at various towns along the way to complete 'amazing race' tasks and accumulate points. It's a vigorous, 5-day affair, with teams competing for a chance to win a cash prize of R50,000. Our job was to encourage members of the public to enter, in order to ensure there were enough teams to make sure the event was a success – and also to promote general interest in it.

The Castrol Chicken Run is a popular annual event in South Africa, which is open to the public. Ten teams of two people (driver and navigator) must 'race' 1,500 km from Cape Town to Johannesburg, stopping at various towns along the way to complete 'amazing race' tasks and accumulate points. It’s a vigorous, five day affair, with teams competing for a chance to win a cash prize of R50,000. Our job was to encourage members of the public to enter, in order to ensure there were enough teams to make sure the event was a success, and also to promote general interest in it.

As a result of sending this clip out virally, as well as placing it on one of the main sponsors website, the 2007 Castrol Chicken Run attracted nearly double the amount of entry applications than it did the previous year. While the video was up, it received a substantial amount of hits on the sponsor’s site. The video was also posted on youtube (URL: http://www.youtube.com/watch?v=53c8SZuzaWU) although it did not receive as many hits as it did compared to when it was featured on the sponsors site.