This viral game (competition) is targeted towards petrol heads (those who modify their cars) or young passionates. Castrol are aiming to increase the brand saliency of 4 of their product brands, sepcifically Castrol EDGE which is focused on this audience. The viral game will be mainly seeded within Lycos (Cheeky Mail) but we will seed it in several key passionate online hangouts such as Max Power and other key viral seeding networks.The campaign will run in the UK, Italy and Germany.