Eurobest
FOXTROT PAPA, London / CASTROL / 2017
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‘Stronger Under Pressure’ brings the Castrol brand proposition to life by telling a human story that’s packed with emotion, authenticity, action and surprise.
To do this, Castrol invites two of its ambassadors, Renault F1 driver Nico Hulkenberg and Polish drift champion Bartek Ostalowski, to a test track in the UK to take part in an adrenaline-packed and emotionally-driven film that proves they are "Stronger Under Pressure".
The film starts with a fast-paced intro to hook in the audience, incredible drifting sequences and poignant interviews to tease the audience about what will unfold. The real shock moment comes with a clever twist when we reveal to the audience that Bartek is not just any racing driver – he's the world's first armless racing driver!
With such an authentic and impactful narrative, the film proves that brilliant, brave and genuine storytelling really works.
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