Cannes Lions

CAT ADOPTION

THE CAMPAIGN PALACE, Sydney / RSPCA / 2010

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Overview

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Credits

OVERVIEW

Outcome

- The stunt resulted in a marked increase in visitors to the adoption website, with most of the 1000 tear off tabs being taken. The very next day, the RSPCArecorded its highest adoption rate for cats in one day, in its entire history.- The trend continued after christmas when 300 cats were adopted.

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