Cannes Lions
THE CAMPAIGN PALACE, Sydney / RSPCA / 2010
Overview
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Credits
Outcome
- The stunt resulted in a marked increase in visitors to the adoption website, with most of the 1000 tear off tabs being taken. The very next day, the RSPCArecorded its highest adoption rate for cats in one day, in its entire history.- The trend continued after christmas when 300 cats were adopted.
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