Cannes Lions
ARMZ, Tokyo / SHIN CATERPILLAR MISTUBISHI / 2008
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Description
The objective is to show the potential of the CAT Mini Hydraulic shovel such as its gyration and agility, which are made possible thanks to its small size. We wanted to create an atmosphere like in documentary films of children enjoying football in an empty lot, while entertaining the target. We wanted to have CAT play football like Ronaldinho.
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