Cannes Lions
I&S BBDO, Tokyo / HIROSHIMA PREFECTURE / 2016
Overview
Entries
Credits
Description
We utilized thieir eyes to show the town’s best charms. Cat Street View is a a google street view like digital map from the height of 15cm above the ground. You can explore the town as if you were a cat. Get into small backstreets, meet friends, climb walls, jump on to roofs, and you can see beautiful scenery only cats can. You also receive tourism information as you find your way around.
Execution
Cat Street View is a a google street view like digital map from the height of 15cm above the ground. You can explore the town as if you were a cat. Get into small backstreets, meet friends, climb walls, jump on to roofs, and you can see beautiful scenery only cats can. You also receive tourism information as you find your way around.
Outcome
The site views reached over 2MM in a month.
Its exposure value reached over $8 million.
The number of visitors grew by over 20% from the previous year, including visitors from outside Japan.
The prefecture’s tourism department is planning a second version in Tomonoura, another famous cat location.
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