Encanto Pops is a new ice cream shop in the United States that offers real, authentic flavors from Mexico. We captured the real flavor in each popsicle by portraying Mexican icons like the Mariachi and the Catrina (Lady of Death).

A series of posters created with vibrant colorful backgrounds to highlight the popsicle’s “ingredients” carefully laid into every product, gives consumers an idea of what they can expect from Encanto Pops.

The objective was to raise awareness of the new brand and to position Encanto Pops as the popsicle brand with the most authentic Mexican flavor in the US. Results are still coming in but the reception has been great and it has garnered a lot of attention from the press.