Cannes Lions

CATROULETTE

FAMOUS BRUSSELS, Brussels / BELGIAN CAT SHELTERS AND GAIA / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

Catroulette works just like the famous chatroulette. It's just much cuter. You get to see abandoned cats from participating cat shelters. If you're next a cat, you might never see it again. By showing how many times a cat was 'nexted', pressing the next-button becomes a real heartbreaker. If you fall in love with a cat, you can adopt it on the spot. After sterilization, of course.

Outcome

In the first few weeks, the site received more than 120.000 unique visitors. As a result, all cats that were initially on catroulette found a home in no time.

In a matter of hours, the campaign took off on twitter, Facebook and major blogs like Mashable, Laughing Squid. It featured in several news broadcasts, newspapers and radio programs. We received multiple requests from cat shelters in France and Russia that want to implement catroulette in their country.

Some catroulette.be stats

- 100% of the cats on catroulette found a new home

- 250.000 unique visitors

- countless tweets & shares from all around the globe in the first hours

- a public debate about mandatory sterilization

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