The film thus grounded in the shape of 7DAYS Bake Rolls, takes us back to the Ice Age where two men present their discoveries in front of a cave to a small audience. One of them presents the “wheel”, the tool which will lead mankind to the future. But the other presents 7DAYS Bake Rolls! Thin slices of bread, double baked in the oven and in various flavors! The audience unanimously voted for the 7DAYS Bake Rolls! The greatest discovery ever made!