Cannes Lions
TEAM ONE, Los Angeles / CBS / 2015
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This video offers a behind-the-scenes look at all the magazine’s dynamic content: renowned violinist and Hugo Boss model, Charlie Siem performing the first piece he’s ever composed himself, accompanied by the world-famous English Chamber Orchestra. The work had never been performed in public, and previously Charlie had worked only as a soloist. The piece serves as the first original score for CBS Watch! Magazine. This courageous move underscores the key difference between CBS Watch! and competitors like People, Us and TV Guide. Rather than simply covering entertainment culture, CBS Watch! Magazine participates in it.
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