Cannes Lions

CEILING CRASHER PSA

ANONYMOUS CONTENT, Culver City / AD COUNCIL / 2015

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In this spot, a woman crashes dramatically through ceilings, showing her moving through the decades from the 1920s through today. Every new room represents a new decade/era. Style, film stock, and wardrobe changes according to the time. Our hero starts as a housewife ironing in the kitchen in the 1920s. Then she crashes upward. Suddenly, she’s standing with a hand drill in a factory in the 1940s. She continues to crash through ceilings, speaking directly to the camera each time, to a rally in the 1960s and finally to an executive's office in present day. She leans in behind her desk to say that today, women can do anything men can do, and there's one thing they're even better at. The frame cuts to black, and then back to reveal her falling to the ground. A flat, piercing tone enters and copy appears over her: "1 in 3 women die of heart disease and stroke." With the sound fading out, the screen flashes to white and final copy appears, "It's not just a man's disease.”

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