Every year Eurovision Song Contest is hosted by a new country. That is why a new brand style is developed every time from scratch. It is supposed to represent unique personality of the hosting country, to bring through the idea of celebrating music talents as well as be visually exciting for the whole world.

In 2017 Eurovision Song Contest traveled to Ukraine. So we had to create a flexible visual language applicable both for TV broadcasting and dozens of media. And the design we created was seen by over 180 million viewers in 2017. The three live shows from Kyiv, Ukraine on 9, 11 and 13 May reached around 182 million people across 42 markets.