We created a song with Zola that highlights issues facing many South Africans - kids living with and orphaned by aids, rundown schools and community facilities and the difference you can make by using Hola 7. The agency and record label Ghetto Rough then recorded the song, which received airplay and made it into the charts. We created a music video with a distinctive mix of live footage and animation which we cut into a 60” commercial. We then carried the visual style through into press, billboards and POS – each execution highlighting a different issue.

The target for the Hola 7 starterpack was set at 100 000 units in the first 6 months and within 3 months they had exceeded 300 000. Apart from the overwhelming sales for the client, the communities also benefited through the donations of buses for aids homes, the upgrading of parks and books, desks and classroom upgrades for schools.