Cannes Lions

'Cellphone'

OGILVY & MATHER SHANGHAI, Shanghai / KFC / 2017

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Overview

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Credits

OVERVIEW

Description

Every piece of its chicken is so tasteful that one simply can’t stop licking the fingers that just touched it.

Execution

When someone is enjoying KFC chicken while doing something else at the meantime, hungry mouths would grow out of those spots that the fingers have often touched, hoping for a chance to lick the delicacy from the finger.

Outcome

N/A

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