Cannes Lions
Y&R INTERACTIVE TEL AVIV / ORANGE / 2008
Overview
Entries
Credits
Execution
For the first time ever, users can record a personalised duet with Shiri and immediately download it to their own mobiles!Combining innovative audio-visual technology, we gave users the sensation of an interactive live music show and got them to learn the star's newest single, by heart.
Outcome
Shiri's song became a top 10 download hit with no additional promotion!
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