Cannes Lions
THE MARKETING STORE, Chicago / VERIZON / 2004
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Verizon Wireless Build Your Own Rocket Sweepstakes: Leveraging the popularity of "The Fast and the Furious" and the rapidly growing "tuner car" trend, the "Verizon Wireless Build Your Own Rocket Sweepstakes" was the ideal vehicle to attract the target market of Young Adult Males. Visitors provided their information and opted-in for future offers before taking a ride down a virtual highway to reveal their prize. Just click through the red buttons to experience this high-octane Website.
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