Cannes Lions
CEMENT
LOWE, Bangkok / SCG / 2011
Overview
Entries
Credits
Overview
Execution
Solution The CEMENT-LYMPIC. The sport event for masons to experience the product’s efficacy to the extreme. The competition included sports specifically designed to demonstrate the smoothest application and great absorption of the product.
Outcome
More than 1,000 masons joined the games, and over 5,000 in attendance. Sport news coverage reached 12 million people.
20% sales growth (from 7.6 Billion Baht to 9.1 Billion Baht) Cement application games become new sports of Thais.
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