This site was created to celebrate the past 100 years of New Balance's history. Its inspiration is derived from the passion, spirit and dedication of New Balance associates. The design metaphor used is one of a scrapbook that allows us to capture years of history in the same animated environment that we showcase current licensees. The depth and breadth of the site is a testament to our relationship with New Balance and our ability to work with their senior executive team to create a living memento that celebrates the past 100 years while looking out to the next 100.