(Application Property of Nestlé copyright Nestlé Spain)Nestlé are a leading breakfast cereal producer. In 2011, Chocapic, leader in chocolate cereals in Spain, went for the most creative and innovative solution to address the teenage audience.They were looking for something different, so...Chocapic launched the first mobile campaign in their historyHow can we bring teenagers closer to Chocapic without sounding childlike?Chocapics are so tasty that they eat one another.We launched the implementation for iPhone, iPod Touch and iPad that is as irresistible and fun as the chocapics themselves.Enjoyable app game with simple rules and heavy player interaction was created to complement the whole campaign.Original soundtrack and fancy fx effects were produced ad-hoc.“Chocapic: The game”The results were the highest recorded sales of Chocapic ever.A key component within the promotional campaign.In the first month of launching the app:More than 20,000 hours playedMore than 100,000 games playedThe Chocapic ad was seen more than 31,000 times within the appTop 3 on App Store: Games for Kids