Cannes Lions

CERVEZA PACIFICO IDENT

CLEMENTE CAMARA & ASOCIADOS, Mexico City / GRUPO MODELO / 2003

Film
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Opens on a rooftop .We see a woman cleaning a hanged carpet with a broom. She begins with light strikes at it, after a few swings, she starts holding the broomstick like a baseball bat. She ends up swinging at the carpet as if she was batting a baseball.

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