After having moved audiences everywhere with the 3-minute ad « L’amour l’amour » in 2017, Intermarché successfully re-awakened cherished childhood memories for the Christmas season with “J’ai tant rêvé” a year later, naturally creating high expectations for the next ads.

This unique advertising saga, which reflected the brand’s repositioning to focus on eating better, established Intermarché as a leader in growth in France ahead of all its competitors.

So, how to surprise people for the third time using the same ingredients : telling a big story that speaks to everyone, to the prism of the insight “we all have a reason to eat better” and and the brand's mission : help people to eat a bit better everyday ? Keep capitalizing on “love” as the previous film, this time focus on something no one in the world could avoid ; the path of recovery after losing someone we deeply love.

Heroe casting took place in Paris and finally London. This 65 years old guy was not easy to find. In both places we work with casting directors who are mostly working for feature film and theater. The main heroe was more a theatre actor.

The other actors came from Paris and next to La rochelle where the shooting took place.

The director used to be an actress in feature films and then used to teach in cour Florent in Paris (famous actors school in paris). She is then very involved in the casting.