To reflect the brand’s communications based on sponsoring the arts, the louis-roederer.com site is developing a real “branded content” strategy. Today Sophie Calle, tomorrow another contemporary artist – in this way, the site provides access to contemporary art works in a new manner. On the site, the graphical surreal treatment of the vine, the writing, and the interactivity show to what extent creating champagnes is like a work of art at Louis Roederer. These values of “creativity” and “constant searching” serve to make the site a natural bridge between creating Champagne and contemporary artists’ creations.