It reminds the stakes and the great challenge of this type of competition: a title is always ephemeral and that’s one of the hardest rule of sport.

Continuously, athletes must excel and renew their achievements if they want to stay on the first place of the podium. Nothing is never earned when it comes to competition.

The trailer connects the actions and performances of athletes in slow motion and upside down, until the final plan where a champion is thus withdrawn his medal. A dramatic and aesthetic bias emphasized by the soundtrack, which illustrates the challenge of this global competition where "every two years everything has to be redone" because are put into play the performance and titles of the athletes.

21,1 million viewers reached in total for the trailer, 3 million viewers for the competition, with the best audience of the year for France 2 reached for the final.