In Spain it is hard for us to get on time to watch Champion´s matches, and this is because we leave work two hours later than the rest of the European countries. We also have an unbreakable law: nobody stands up of their chair before the boss leaves. Thinking about this insight we made ourselves the next question: what if the boss had something to do that day? So we create A CHAMPION´S BOSS, a large scale plot to make Spanish companies bosses leave work earlier on match days. It began with a fake award giving where we invited more than 130 managers. They thought they were going to pick an award but it was a prank indeed. Then we activated the site unjefedechampions.com where any person could send a personalized video to his/her boss in order to convince them about leaving the office earlier on match days.

We started creating a fake microsite to place there information about the also fake award giving gala. With the material we got from the event, we created an audiovisual piece housed on the internet which would be our platform’s starting point. The audiovisual piece redirected to a website where the users could create personalized videos starring the ex football player Clarence Seedorf.

Besides this pieces, we created a content plan on social networks to energize the campaign while we fed the debate about working schedules’ conciliation in Spain.

This campaign lasts until the 28th of may, but here are the results of the first two weeks:

More than 9 million views.

More than 9000 personalized videos, wich means more than 9000 bosses and managers. It also means more than 150.000 employees that can enjoy a better working schedule.

More than 7.700 shares

More than 43 millions of impressions

CTR + 27,69 %

+ 44% over the estimated engagement