Sinebrychoff, a part of the Carlsberg Group, is a 197-year old, leading manufacturer of beers, ciders, soft drinks and energy drinks in Finland. We kicked off a recruitment campaign to find the very best young talent to work in the marketing department. The objective was to communicate that Sinebrychoff sets the bar high also when it comes to the quality of marketing – and that it benchmarks the best brands in the world. Unlike neighbouring Sweden, Finland is not a marketing superpower. Despite this, we wanted to find the best ones who have a passion for marketing and advertising. As a part of the integrated campaign, a print was run to raise the interest towards the company and the recruitment campaign called the Chance of a Lifetime.