Cannes Lions
SAATCHI & SAATCHI POLAND, Warsaw / SAATCHI & SAATCHI / 2010
Overview
Entries
Credits
Execution
We moved the office to a tram that operated the route between the old and the new office. We reconstructed the interior using the original furniture from our office, including foosball table. The exterior was covered with a bubble wrap.We worked in the tram just like we do every other day and we invited the clients and the media to visit us. Mailing was in the form of a tram timetable and a ticket. There it was clearly visible how our address is chaniging minute after minute, untill we reached the final tramstop in front of the new office.
Outcome
The event met with positive reactions in the professional press, for example we got a Hit award from Media&Marketing Polska for the most distinctive advertising action. It seems that it also worked with the clients, as official mail comes to the new address without any mistakes in it.
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