This film was conceived to inspire a new generation of the Chinese Elite to follow their instincts; a disruptive notion given the regimented Chinese culture built on encouraging everyone to conform to the “standard path”.

It utilizes Bruce Lee, widely regarded as the ultimate Game changer but represented here as a philosopher, not in the usual Kung Fu demeanor. He directly engages the viewer like a personal mentor, expounding his personal philosophy of “Walk On”. In the opening act, we see the 1971 footage where he delivers his famed “Be Water my friend” speech. This represented the core of his philosophy. Bruce continues to explain this inspirational attitude that led to his game changing success. He then encourages the viewer to express themselves honestly; to follow their instinct and strive to be a game changer.

To prophesize the gospel of “Game changer”, one simply had to ‘game change’. That is the core of this Johnnie Walker campaign… a brand that’s proverbially ‘walking the walk’. This film aims to be a pure demonstration of that spirit, by using groundbreaking technology to create an unparalleled life-like computer generated character in a commercial film - delivering a personal mentoring session from a master.

This film was created to inspire people to strive to become Game changers by following their instincts. This was achieved by bringing Bruce Lee back to life as an unprecedented life-like computer generated philosopher; sans any Kung Fu demeanor.

Scores of animators studied and analyzed historical footage, interviews, and photographs and even worked with a sculptor to ensure the authentic capture of every nuance.

Danny Chan, an actor celebrated for his portrayal of Bruce was filmed to get all body gestures established. His head, hair, eyes, lips, brows, cheeks and all other features were replaced by a CG head, crafted and modeled on a combination of Maya, Softimage and Nuke software. Upwards of 300 main expressions were modeled. Following that, expressions within expression were created.

Principal photography was also deliberately designed to break all known CG conventions and watch-outs. Lighting conditions are deliberately made stark with high contrast. Camera was fluid and constantly drifting. Not to mention the multiple extreme close ups on face and features. Every micro-movement, every hair follicle and every texture is left for scrutiny. All of which are intended to convince a viewer that it’s entirely ‘real’.

Despite, the technological complexity, the ambition has always been to make the CG completely ‘invisible’ so that a viewer’s attention lays solely on the words and philosophy that Bruce is expounding… that every viewer will be moved by this once in a lifetime personal mentorship from a legend.