Cannes Lions

CHANGING WITH YOU

McCANN, Bogota / BANCO DE BOGOTA / 2023

Film
Film
Film
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Overview

Entries

Credits

Overview

Background

Banco d Bogotá is a bank with 150 years of experience in Colombia that until today had been seen as a traditional and conservative bank by the new, younger audiences, who are looking for different alternatives to the traditional banking that is offered in this country.

Execution

This is a campaign made of little stories that talk about change. We show a man who changes his way to go out on his bank, a woman who decides to change someone else's face instead of her own and a dad who decides to change his son. Each story with a different tone but all under the promise of being there, to accompany yo in each of your transformations.

Outcome

Banco de Bogotá changed so profoundly that audiences and clients changed the way they saw us, and in just one year, we managed to become the number one brand and be in the minds of Colombians and on the radar of our competitors, reaching a total reach of 89% of the target group, increasing advertising recall by 8PP compared to the industry's increase of only 3.5PP during 2022.

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