AXN is a TV channel famous for its series. Our brief was to develop a material to communicate the series and gather new spectators to the channel.

When you buy a new TV, you can’t wait to get home and watch something. So we made a partnership with a big TV brand and redesigned its boxes. On each one, we printed the TV series frame and timetable, plus the concept “AXN Series. There’s no better way to enjoy your new TV.”

The boxes carried our communication to stores all over the country. In one month, we hit over 300.000 people at POPs and at home, when the TVs were bought through Internet. In the same period, AXN registered a 12% increase in its audience – such a good result the client is now extending the project to other TV brands.