Cannes Lions
55/54 MARGARET STREET, London / CHANNEL 4 / 2022
Overview
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Credits
Execution
For the ‘human’ elements we drew heavily from the sound palette recorded on set as many of the grunts, groans, strains, gasps, cries, yells and screams are from the athletes themselves. This gave those scenes a level of detail and accuracy and really helped push the narrative of how hard these individuals train in order to make it as paralympians. Coupled with creative sound design meant we could craft an edge to the mix to make it more visceral and intense. The film also features snippets of cartoons which punctuates certain scenes so the sounds used for those shots had to feel true to that style of animation. The vintage look/feel of these assets gave an element of comedic relief before being thrown back into the real-world of intense athletic training. Because the edit works so closely with the music, we chose more percussive and distinct sounds.
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