Creative executions were designed to educate and engage the audience through personal interaction with the brand, transforming them into “instant connoisseurs”.Demystifying the whole area of wine and creating engagement with Chantili was achieved by publishing a series of approachable articles and booklets.

At the wine festival, the key audience was able to watch grape-crushing and sample the brand. Sponsoring the Derby and presenting a trophy raised the brand’s profile

During the campaign activity,100,000 units of Chantili were sold in the city of Mumbai within one month. This surpassed all previous sales performance and has been claimed as a world record by the producers. Activity to be replicated across other markets/regions.