Cannes Lions
LEO BURNETT SHANGHAI, Shanghai / GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB / 2011
Awards:
Overview
Entries
Credits
Execution
They did this by creating an exhibition of “Living Sculptures” on the streets of Shanghai.
Dressed from head to toe in black, and bound by a sea of black ropes, the sculptures stood as a stark reminder of the heart wrenching loneliness and isolation felt by parents of autistic children.
Outcome
The event was reported on by more than 60 national and local media outlets, reaching an estimated audience of more than 20,000,000 people.
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