Cannes Lions

CHARITY

LEO BURNETT SHANGHAI, Shanghai / GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB / 2011

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Execution

They did this by creating an exhibition of “Living Sculptures” on the streets of Shanghai.

Dressed from head to toe in black, and bound by a sea of black ropes, the sculptures stood as a stark reminder of the heart wrenching loneliness and isolation felt by parents of autistic children.

Outcome

The event was reported on by more than 60 national and local media outlets, reaching an estimated audience of more than 20,000,000 people.

Similar Campaigns

9 items

Trophies

Y&R NEW YORK, New york

Trophies

2017, PETA

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