Cannes Lions

CHARITY

PONTO DE CRIAÇÃO, Sao Paulo / GRAAC / 2010

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Overview

Entries

Credits

Overview

Description

GRAACC, one of the most respected institutions for youth cancer treatment, wanted a brand to license products as an alternative means of fundraising.

Execution

The “ok” sign was adopted using the institution’s colour palette. The brand conveyed a positive attitude and can be utilised as a pattern or in isolation, “embracing” other objects.

Outcome

In 5 days, the shirt sold out and the race commemorated record registration numbers: 2000 people.

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