A two minute interactive ad for homeless charity The Depaul Trust which had four possible story lines.

Throughout the ad you could make choices for a teenager as he struggled to deal with domestic violence, and the resulting downward spiral into homelessness. The choices were made in real time by pushing a button your TV remote control. In making these choices it soon became clear that avoiding a life on the streets is more difficult than you think. At the end you could enter a micro-site to find out more about the charity and make an instant donation.